The ultimate destiny of a company is determined by its leadership’s vision for the business.
This vision establishes the direction or destination of where they want the company to go. In other words, what does a successful and thriving business look like to them? This cannot be a pie-in-the-sky Vision, but instead a concrete, specific, and detailed description of what they want their enterprise to look like.
In conjunction with this vision, leadership needs to determine the values it holds near and dear. Once both these have been specifically established, they can used to transform an organization.