The ultimate destiny of a company is determined by its leadership’s vision for the business.

This vision establishes the direction or destination of where they want the company to go. In other words, what does a successful and thriving business look like to them? This cannot be a pie-in-the-sky Vision, but instead a concrete, specific, and detailed description of what they want their enterprise to look like.

In conjunction with this vision, leadership needs to determine the values it holds near and dear. Once both these have been specifically established, they can used to transform an organization.

An organization needs to identify its unique make-or-break, must-do activities for it to be fully successful. These are called a company’s Critical Success Factors—the things that a business must absolutely, positively do, and do correctly, to be successful. An organization will typically have 15-25 Critical Success Factors areas or functions upon which the entire company is dependent.

Next, an organization needs to develop a comprehensive strategy to achieve its vision and accomplish its unique Critical Success Factors.
This strategy needs to address all six of the following functional areas of a company:

  • Vision and Leadership
  • Marketing and Sales
  • Production
  • Finance and Administration
  • Human Assets
  • Information Technology

Then it must develop and implement a plan to execute its strategy.

This execution plan needs to develop a day-by-day, week-by-week, and month-by-month plan of the tactical things that must be done to achieve its overall strategic plan. This execution plan consists of the following five components:

  • Systems
  • Personnel
  • Metrics
  • Quality Loops
  • Incentives

Finally, it needs to establish a spirit of innovation that will allow the application of transformational innovation within the entire organization. This will enable a company to differentiate it from its competition.

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