PLAN | Innovation Culture

Various studies have shown that the existence of a proper culture has the highest correlation to successful innovation within an organization. Therefore, it is crucial for people to work in a climate that fully supports innovation.

This may explain part of the reason why certain companies are able to reinvent themselves again and again. It’s in their DNA—their culture—to recreate themselves through innovation.

Having the right climate and culture for innovation and leadership which supports innovation is the number one factor that distinguishes more innovative companies from the less well-performing ones. Those businesses that create a positive climate for innovation, support innovation at every opportunity, and welcome ideas from all employees do much better at innovation than those that don’t.

Innovativeness within an organization is associated with a culture that emphasizes learning and participative decision-making.

The basic elements of culture and the resulting demonstrated employee behavior—form the foundation of an innovative environment. A conducive climate signals employees to think and act in a certain way thereby facilitating a comfort level with inventiveness.

Creating a fertile climate of innovation starts with establishing a culture that supports an exploration mindset whose purpose is to generate as many ideas as possible. This includes learning through prototyping and role-playing to build greater user understanding.

What if you don’t already have an innovative culture? Is there any way you can build one? Yes, you can. The first step in creating an innovative culture is to assess what an organization’s atmosphere of innovation currently looks like.

To discern where your organization currently resides in the continuum of innovation an assessment tool is needed. As well as evaluating where an organization is starting from regarding innovation, an assessment can be a useful benchmark for evaluating the overall level of innovation between different companies or the comparison of various divisions or areas within a company.

What we do – We show organizations how to put in place the ingredients that are necessary to create a truly innovative culture and environment. To assist organizations to do this, we developed an Innovation Scorecard that provides a practical 360-degree assessment tool of where a company is at with regards to innovation. It consists of 54 questions, which are used to assess the current state of innovation within an organization.

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