Recently I met with a client who has a multi-million-dollar company, regarding the future of their business. Over the past few years they have tripled their revenue and they have big plans to take their organization to the next level. As we discussed their plans, the close interrelationship between a company’s Marketing and Sales area […]
March 2017 – 5 Steps to Beating Your Competition Through Branding
Do you want to generate ever increasing profits in your business? Would you like to separate your business from its competition and eliminate comparison shopping? Wouldn’t it be great to have instant name recognition for your business? You can obtain all of the above and more by developing a powerful and attractive brand for your […]
February 2017 – Creating Experiences Worth Repeating for Your Customer
While at an event recently, I was talking with a Senior VP of Marketing of a Fortune 1000 company and the topic of keeping customers satisfied and happy came up. They went on to share their company was so committed to building long-lasting customer relationships that several years ago they hired a VP of Customer […]
January 2017 – The 5 Essentials for Achieving the Goals for Your Company
Recently I was talking with a company President and they shared that 2016 had been a record year for them in terms of Revenue and Profits and that things had really come together for them in 2016. But they went on to express their concern for breaking those numbers in 2017. As I reflected on […]
December 2016 – The Three Keys to Building Your Team’s Morale
The Three Keys to Building Your Team’s Morale According to a recent Gallup report, How Millennials Want to Work and Live, almost two-thirds of millennial workers say they are not fully engaged with their employer’s mission. This sentiment is reflected the overall workforce as well. A key to someone embracing a company’s overall purpose is […]
November 2016 – “Future Proofing” Your Company for Next Year and Beyond – Part II
“Future Proofing” Your Company for Next Year and Beyond – Part II We have all been there – you are out of the office using your Smartphone, Tablet or Laptop and you want to print something. But lugging a bulky printer with you is not feasible. Enter a company named Zuta Labs, which recently introduced […]
October 2016 – “Future Proofing” Your Company for Next Year and Beyond – Part I
“Future Proofing” Your Company for Next Year and Beyond Recently, industrial heavyweight companies Fujifilm and Hitachi announced plans to incredibly change the future of their respective companies by significantly investing in the area of Stem Cell research and development. These are marked departures from their traditional areas of focus. In their announcement they said while […]
September 2016 – Seizing the Opportunity to Triple Your Revenue
Seizing the Opportunity to Triple Your Revenue Last month we examined a major force in the business marketplace – the threat of “disruption” and how to overcome it by creating game changing innovations within your company. This month I would like to look at the flip side, the incredible opportunity being presented to virtually every […]
August 2016 – Is Economic Disruption Knocking at Your Company’s Door?
Is Economic Disruption Knocking at Your Company’s Door? Various thought leaders say we have moved from the Information Age to the Innovation Age and companies that innovate faster than their competition will be the future winners. We see that all around us. New innovative companies are springing up almost overnight, while other, more established organizations […]
July 2016 – Using Your IT Area as a Strategic Asset
Using Your IT Area as a Strategic Asset I recently saw a very futuristic TV commercial by Hewlett Packard Enterprises (HPE) that touted the announcement of their “The Machine”. You may have seen it too or another related one. As I reflected on this ad I wondered what cutting edge technology would be unveiled in […]