Innovation has many aspects. When we think about innovation perhaps a new app, electronic device, or medical breakthrough may come to mind. Earlier this month I had the pleasure of touring four Disney theme parks in Florida and because of my interest in innovation I visited several of the attractions that delved into some of […]
Archive for the ‘Marketing and Sales’ Category
11/30/2018
November 2018 – Why the US is the #1 Place for Businesses – Innovation
You may have seen the 40th annual release of the World Economic Forum’s Global Competitiveness Report in October ranked the United States as the world’s most competitive economy. The report looked at 98 criteria involving social, political and economic factors for 140 different countries and ranked the United States as the #1 country because of […]
07/31/2017
July 2017 – How to Multiply Your Profits
You may have seen the announcement last week that Amazon will start selling Sears Kenmore appliances. Not only that, they revealed Sears and Amazon will start working on fully integrating Amazon’s voice assistance, Alexa with Sear’s smart appliances. This will allow people to control things like air conditioners with voice commands that will be synched […]
04/30/2017
April 2017 – The 5 Tools for Taking Your Company to the Next Level
Recently I met with a client who has a multi-million-dollar company, regarding the future of their business. Over the past few years they have tripled their revenue and they have big plans to take their organization to the next level. As we discussed their plans, the close interrelationship between a company’s Marketing and Sales area […]
03/31/2017
March 2017 – 5 Steps to Beating Your Competition Through Branding
Do you want to generate ever increasing profits in your business? Would you like to separate your business from its competition and eliminate comparison shopping? Wouldn’t it be great to have instant name recognition for your business? You can obtain all of the above and more by developing a powerful and attractive brand for your […]
10/31/2016
October 2016 – “Future Proofing” Your Company for Next Year and Beyond – Part I
“Future Proofing” Your Company for Next Year and Beyond Recently, industrial heavyweight companies Fujifilm and Hitachi announced plans to incredibly change the future of their respective companies by significantly investing in the area of Stem Cell research and development. These are marked departures from their traditional areas of focus. In their announcement they said while […]
03/31/2016
March 2016 – Are You Taking Your Customer for a Ride?
Are You Taking Your Customer for a Ride? This past week while talking to a well-known Marketing Consultant I was struck by two statements she made. “How you sell to your customer has totally changed. Companies that don’t get how to properly sell are going to be out of business”. They went on to share […]
05/28/2015
May 2015 – Is Your Customer a Walled City?
Is Your Customer a Walled City? At times you may have asked yourself, how can I truly connect with my customer and increase my sales closing ratio? With regards to that question, I have good news and bad news. First the bad news. We need to be totally aware that in the sales process you, […]
01/28/2015
January 2015 – Your Customer – You Have to Know Them to Love Them
Your Customer – You Have to Know Them to Love Them A little while ago the mid 30’s co-owners of a project management company, Bob and Nick contacted us for help in their Marketing and Sales area. They told us they were not getting the sales they needed to sustain and grow their company and […]
10/31/2014
October 2014 – Getting Your Employees On Board
Getting Your Employees On Board Recently I was talking with Irene, a perky woman in her late 30’s who owns a 12 person health care business. As we chatted about what we do she said “Can you do anything about my employees? They just are not on the same page as me.” She went on […]
