In my previous article, Small Business Planning Steps for Growing Your Business I discussed various small business planning steps that you can use to grow your business. I mentioned that in having worked with over 1,200 businesses in the past 15 years I have found that there are basically two ways in which a business can operate, […]
Archive for the ‘Small Business Planning’ Category
February 2013 – Small Business Planning Steps for Growing Your Business
One of the more common questions I am asked when I begin a small business planning session with a client is how to substantially grow their business. I share with them a story about my friend Ron. Ron, a business broker told me how he recently noticed that of all the business owners he meets with […]
January 2013 – Independent Contractors vs Employees in a Small Business
With regards to a recent article in the Atlanta Journal and Constitution, the entire area of Independent Contractor versus an Employee in a Small Business involves a number of issues. Below is overview of the basic issues and pitfalls that relate to this area: – While it is less expensive to engage a person as an independent […]
December 2012 – How to Make Your Customers Fall in Love With Your Business
How to Make Your Customers Fall in Love With Your Business We have been looking at how you “connect with your prospects” and close sales by having a compelling marketing message. This is done by using the most powerful marketing tool known to mankind – your Unique Selling Proposition! In the July Newsletter we examined […]
November 2012 – Grow Your Business by Using the Most Powerful Marketing Tool Known to Mankind – Part 2 of 3
Grow Your Business by Using the Most Powerful Marketing Tool Known to Mankind – Part 2 of 3 As I shared in the July Newsletter, recently I was working with Rick, an even keeled man in his late forties who had a medium sized health care consulting company. He told me “we just aren’t connecting […]
October 2012 – Grow Your Business by Using the Most Powerful Marketing Tool Known to Mankind – Part 1 of 3
Grow Your Business by Using the Most Powerful Marketing Tool Known to Mankind Recently I was working with a new client of our firm, Rick, an even keeled man in his late forties who had a medium sized health care consulting practice. As we discussed the challenges he faced in his company, he said “we […]