With a new year in front of us, you may want to consider that fact that applying innovation to achieve your organization’s MTP can dramatically change your company’s future!
But what is an MTP? I’m glad you asked!
MTP stands for Massively Transformative Purpose and it is the stating of an organization’s over-arching reason for existing in such a way that that is it highly motivational to your personnel.
It is an aspirational tagline that can be utilized by a business, organization, or community.
For example:
Tesla’s MTP – “Accelerate the transition to sustainable transportation”
TED Talk’s MTP – “Ideas worth spreading”
SpaceX’s MTP – “Humans must become a multi-planetary species”
Conceptually, a Massively Transformative Purpose is a huge, audacious, and aspirational purpose statement. And its achievement would result in the transformation of a company, industry, community or the entire world.
By its very nature it is inspirational and captures the imagination of the audience with which it is shared.
But how does this relate to your company or organization?
Fastest Growing Organizations Were Built Upon a Massively Transformative Purpose
In the book Exponential Organizations, by Salim Ismail, Mike Malone and Yuri van Geest, they analyzed the 100 fastest growing organizations and discovered every one of companies was built upon a Massively Transformative Purpose!
Why is this important?
Identifying and communicating a Massively Transformative Purpose for a company results in an all-consuming goal for an organization around which its employees can rally and focus. When pursued, it creates an environment that attracts and retains the best talent and personnel focused on that MTP. When an MTP is defined and communicated, people become more engaged in the company because they want to be part of that purpose, which is clearly something bigger than themselves.
When the organization’s leadership communicates that innovation and “thinking outside the box” will be required to achieve the MTP, and then it takes definite steps to create a culture that supports innovation within the organization, studies show that its personnel respond to the challenge by becoming more engaged in the company and by tapping into their creative, innovative nature.
Google’s MTP Changed the World
For instance, Google founders Larry Page and Sergey Brin stated that Google’s MTP is to “organize the world’s information.” The result of this can be easily seen in the many game-changing products they have introduced. Additionally, because of its MTP, Google is one of the top businesses with regard to employee productivity, and it is one of the most desirable companies for which to work.
For-profit companies and non-for-profit organizations can have an MTP. Communities and local, state and national governments can have an MTP. Even Christianity has an MTP – That God loves the world and that each of us, through Jesus Christ, can have a personal relationship with God.
Where to Start
Start by asking, “what if” we could do X in our company?
Think of things that would create a lasting positive impact. Your MTP needs to be something that can truly capture the imagination of your personnel, so they become fully engaged in its pursuit and apply innovation to its accomplishment.
It may be useful to think of a “cause”, something bigger than your company that you can grab hold of. An example of this is one of my colleagues who was working with an association of local hardware stores in small towns, when they came up with the cause of “Saving Main Street”.
If you are a small company, start with something that is specifically focused on making your current customer’s life 
demonstratively better.
If you are a larger organization, then increase the span of your MTP’s desired impact.
Finally, if you are global company, then look at how you can make the world a better place through achieving your organization’s MTP.
Once you have solidified your MTP, present it to your leadership team and ask for their open and honest feedback, because it should not just be an edict from on high that is declared to your employees. An improperly thought out and poorly communicated MTP will not motivate your personnel nor transform your company.
Developing Your MTP Will Provide Three Benefits
Developing a true MTP will deliver three benefits to your organization:
- It will produce a direction and purpose for your company
- It will provide “marching orders” for your personnel for their daily work
- Over time, it will enable you to evaluate whether you are achieving your organization’s long-term goals
If you could use assistance with developing your organization’s Massively Transformative Purpose, please contact us using the information below so we can be a resource to you in this paramount area.
Fountainhead Consulting Group, Inc. is an Innovation and Business Planning firm. During the past 17, years we have shown over 1,200 companies how to achieve their goals by using our unique, comprehensive, and systematic FastTrak Innovation Program™, Innovation Academy™, and Structure of Success™ methodologies. Using the components in these methodologies, each month we examine an aspect of how to transform your business or organization into a true 21st Century enterprise.
Office: (770) 642-4220
www.FountainheadConsultingGroup.com
George.Horrigan@FountainheadConsultingGroup.com
